Mariya Nurislamova first made her mark for a serial entrepreneur during the beauty-tech Room. In 2014, she co‑founded Scentbird, a fragrance‑subscription company pitched as being the “Netflix for perfumes.” The platform promptly scaled to above seven-hundred,000 regular monthly subscribers in the U.S. and Canada, providing use of 800+ designer scents.
Underneath her Management, Scentbird elevated around $25 million in enterprise funds, participated in Y Combinator, and have become lucrative by 2019, creating yearly income north of $a hundred million with advancement of forty five–50% yr-above-yr. Her suggestions—to "commence little and in no way quit"—has resonated with many rising entrepreneurs.
But commencing all over 2018, Mariya introduced a parallel facet to her persona: spiritual teacher, intuitive, channel, artist, and writer. Launching the YouTube channel “This really is Mariya”, she routinely delivers guided meditations, Electrical power‑channeling sessions, and mystical talks focused on chakras, manifestation, quantum acceleration, cosmic beings, and a lot more. The channel has developed to ~102,000 subscribers and one,200+ movies, together with her broader existence across TikTok, Instagram, Spotify, and podcasts achieving around 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin identity—company CEO by day and spiritual Expert by night—not often intersected publicly right up until mid‑2024. That’s when Enterprise of Manner spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of several higher… resources of understanding of 3D Earth earth warfare”.
These views ignited a wave of on line backlash:
YouTubers including Keya’s Planet and Zachary Michael publicly stated they might no more operate with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and recommended followers to ditch Scentbird.
Social media marketing users were being significantly appalled by statements that illnesses like most cancers or AIDS could possibly be cured in each week, miscarriage was “a decision,” and Actual physical attributes (e.g., crooked tooth, hair coloration) held spiritual significance.
Still, Mariya continues to be resolute. She maintains her spiritual information is separate from her CEO duties, stating she takes advantage of only “Mariya” in spiritual channels to guard Scentbird’s brand name.
The Energy of Duality
Strengths of Mariya’s Solution
Reliable Differentiation
Her fusion of company achievement and spiritual apply sets her apart—creating a deeply private brand name with pathways into membership, retreats, personal sessions, and guided encounters .
Scale and Strategic Self-discipline
Scentbird’s steady progress underscores her capability to translate vision into operational truth, though her spiritual facet drives a equally expansive information engine.
Group Depth
The consistency and intimacy of her material—guided meditations, Q&As, and Reside lessons—foster solid Neighborhood bonds among followers seeking spiritual transformation.
Rising Pitfalls & Fractures
Brand Standing Chance
The spiritual material has created unease between influencers, clients, and traders who are unpleasant associating Using these metaphysical narratives .
Content Liability
Daring well being claims and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical people, or regulatory teams worried about misinformation.
Cross‑Identification Confusion
Though Mariya insists on separating her two worlds, critics argue the identities currently overlap—Specially by her involvement in Scentbird‑joined information and sponsorships.
Navigating the long run
Strategic Alternatives
Compartmentalize
Mariya could preserve a transparent boundary—retaining her spiritual id less than a definite name and platform while maintaining Scentbird different and model-neutral.
Integrate
By weaving spiritual and wellness elements into her businesses—like scent + meditation kits—she could lean right into a wellness‑centric brand evolution.
Make clear Messaging
Tonal balance—grounding her spiritual content with steering disclaimers or scaling back controversial metaphysical statements—could broaden her appeal and cut down friction.
Validation by way of Reaction
Regardless of backlash, Mariya proceeds to increase her spiritual ecosystem—from charging $one,111 glastonbury retreats to $125,000 personal transformational gatherings, on-line channelling periods at $3,000, and her 2021 e-book 72 Keys to Manifestation. Her followers’ favourable Amazon evaluations advise her wisdom resonates deeply with several seekers .
Last Take
Mariya Nurislamova embodies a uncommon modern day archetype: a venture-pushed CEO having a large-stakes spiritual alter Moi. Her journey displays broader cultural convergence—wherever community figures can concurrently occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's accomplishment attests to her organization savvy.
This is certainly Mariya demonstrates her capability to command focus and Make deep psychological resonance.
The fact clash involving these worlds—sparked by metaphysical pronouncements—poses equally danger and option.
Whether she scentbird ceo amplifies the convergence or draws firm boundaries, Mariya stands at a pivotal crossroads. Her upcoming actions may possibly redefine what this means to be a founder from the spiritual-tech period—layering ambition with authenticity within a model-new way.